Carmen is a marketer for a global consumer products company.She is working on a promotional campaign designed for a foreign market and is ensuring the promotional campaign is clearly understood by the nation's consumers and doesn't inadvertently offend anyone.What type of environment in the country is Carmen being influenced by?

Question

Quizplus · Accepted Answer

Carmen is concerned about the cultural norms and values of the foreign market she is targeting, as well as any potential sensitivities or taboos. This falls under the socio-cultural environment, which encompasses factors such as language, religion, customs, and social attitudes of a given society. The political-legal environment refers to laws, regulations, and government policies, while the competitive environment focuses on industry competitors. The economic environment relates to economic conditions, such as inflation and unemployment rates.

Carmen Is a Marketer for a Global Consumer Products Company