Question 1

A firm's philosophy when dealing with society as a whole is to "play by the rules" and no more.What level of corporate social responsibility is this firm exhibiting?

Accepted Answer

The firm's philosophy of "playing by the rules" relates to meeting its legal obligations and abiding by the laws and regulations set by the government, which is in line with the legal level of corporate social responsibility.

Question 2

Environmental management rarely works because marketers cannot hope to influence the external environment, only respond to changes in it.

Accepted Answer

Environmental management involves both responding to changes in the external environment and proactively influencing it through sustainable practices and policies. Marketers can play a key role in promoting and implementing sustainable solutions, such as using eco-friendly materials and reducing waste. Thus, environmental management can be effective with the support and action of marketers.

Question 3

Alisha is working on a promotional campaign designed to take advantage of a newly identified target market.She is working on environmental management.

Accepted Answer

Alisha is working on marketing, specifically targeting a promotional campaign, not environmental management.

Question 4

What is the most highly regulated aspect of the marketing strategy?

Accepted Answer

Pricing is the most highly regulated aspect of the marketing strategy because it is directly related to consumer protection laws and regulations. Governments often regulate pricing to prevent practices like price fixing, predatory pricing, and to ensure fair competition among businesses.

Question 5

A firm donates money and used office equipment to a local school.It also contributes money and labour to build a new park.What level of corporate social responsibility is this firm exhibiting?

Accepted Answer

The firm is exhibiting philanthropic corporate social responsibility by making donations and contributing resources to benefit the local community.

Question 6

Carmen is a marketer for a global consumer products company.She is working on a promotional campaign designed for a foreign market and is ensuring the promotional campaign is clearly understood by the nation's consumers and doesn't inadvertently offend anyone.What type of environment in the country is Carmen being influenced by?

Accepted Answer

Carmen is concerned about the cultural norms and values of the foreign market she is targeting, as well as any potential sensitivities or taboos. This falls under the socio-cultural environment, which encompasses factors such as language, religion, customs, and social attitudes of a given society. The political-legal environment refers to laws, regulations, and government policies, while the competitive environment focuses on industry competitors. The economic environment relates to economic conditions, such as inflation and unemployment rates.

Question 7

The growth in the number of companies that produce organic meats, produce, and grains is an example of a successful response to environmental changes.

Accepted Answer

The increase in the production of organic food is a response to the increasing demand for healthier and more sustainable food options, which is a result of environmental changes such as climate change and the negative impact of conventional agriculture on the environment. Therefore, the growth of companies that produce organic meats, produce, and grains is a successful response to these environmental changes.

Question 8

What is the HIGHEST level of corporate social responsibility?

Accepted Answer

The highest level of corporate social responsibility is philanthropic. This level involves contributing to the betterment of society through charitable donations, volunteer work, and other socially responsible actions that go beyond what is legally or ethically required. Philanthropic actions may include supporting environmental causes, promoting education, or providing assistance to underprivileged communities. While economic and legal responsibilities are necessary for any business to operate, and ethical responsibility establishes a moral code of conduct, philanthropic responsibility represents a company's commitment to making a positive impact on society.

Question 9

A firm has decided to alter its pricing and promotional strategies in response to lower-than-forecasted job growth and declining personal incomes.What environment is the firm responding to changes in?

Accepted Answer

The firm is responding to changes in the economic environment, specifically lower-than-forecasted job growth and declining personal incomes.

Question 10

A manufacturer provides discounts to a large retailer in exchange for product advertising, special placement within the stores, and a guarantee that the retailer will purchase a certain volume of product over a three-month period.The manufacturer will not extend this offer to other retailers in the marketplace.Which of the following BEST describes the category that is affected by legal and ethical questions regarding this practice?

Accepted Answer

This practice involves offering discounts in exchange for certain conditions, which directly relates to pricing strategies and can raise legal and ethical concerns about fair competition and price discrimination.

Question 11

What is the production, promotion, and reclamation of environmentally sensitive products known as?

Accepted Answer

The production, promotion, and reclamation of environmentally sensitive products is known as green marketing. This involves promoting products that have minimal negative impact on the environment and encouraging their recycling or proper disposal to reduce waste.

Question 12

Environmental scanning collects external data, analyzes it, and determines whether the trends identified are opportunities or threats to the company.

Accepted Answer

This statement is true. Environmental scanning is the process of gathering and analyzing information about external forces such as competition, economic conditions, technological advancements, and regulatory changes, to identify potential opportunities or threats to a company's business.

Question 13

In addition to planning for change, marketers must set goals to meet concerns of customers, employees, shareholders, and members of the general public.

Accepted Answer

Setting goals to meet various stakeholder concerns is an important aspect of effective marketing planning.

Question 14

Change may sometimes be gradual and evolutionary, but it is more often the result of crisis.

Accepted Answer

The answer of Change may sometimes be gradual and evolutionary,...

Question 15

Which of the following product offerings is an example of planned obsolescence?

Accepted Answer

Disposable diapers are designed to be used once and then discarded, creating a constant demand for new purchases, which aligns with the strategy of planned obsolescence by intentionally creating products with short lifespans to encourage repeat buying.

Question 16

When marketers notify customers of impending changes in return policies, what type of strategy are they incorporating ethics into?

Accepted Answer

The answer of When marketers notify customers of impending changes...

Question 17

Aside from government regulation, what can influence the social responsibility of an organization?

Accepted Answer

Consumerism refers to the growing awareness and demand for organizations to behave responsibly and ethically towards society and the environment. This can be a strong influence on the social responsibility of an organization as consumers may choose to support or boycott companies based on their social and environmental practices. While labour unions, suppliers, and trade associations can have an impact, they may not necessarily focus solely on social responsibility and their motives may be more driven by economic factors.

Question 18

By analyzing data on trends in consumer tastes, marketers can engage in environmental scanning.

Accepted Answer

Environmental scanning is the process of collecting and analyzing information about factors in the external business environment that may affect an organization's operations. Analyzing data on consumer tastes is one way to conduct environmental scanning to identify potential opportunities and threats.

Question 19

Environmental management focuses on five environmental areas that include technical, geo-political, ecological, strategic, and informational.

Accepted Answer

The answer of Environmental management focuses on five environmental areas...

Question 20

What must marketers give equal weight to in order to meet the obligations of social responsibility?

Accepted Answer

Marketers must give equal weight to profits, customer satisfaction, and social well-being in evaluating their firm's performance in order to meet the obligations of social responsibility. This means that they must balance their financial goals with the social and ethical implications of their actions. The demands of activists, government, and employees may be important considerations, as may morality and philosophy, but these are not the only factors that must be considered. Multiple boards of directors and executive committees may be involved in corporate management, but this is not directly related to social responsibility.

Quiz 3: The Marketing Environment, Ethics, and Social Responsibility