Question 1

According to Kurt Lewin's theory of consumer behaviour, what interacts with personal factors to create the function of consumer behaviour?
A) perception
B) learning
C) attitudes
D) interpersonal influences

Accepted Answer

Kurt Lewin's theory of consumer behavior suggests that behavior is a function of the interaction between personal factors and the environment, where interpersonal influences (like social interactions and cultural norms) play a significant role in shaping consumer behavior.

Question 2

What are the values and behaviours that groups establish and deem appropriate for their members called?
A) group rules
B) group norms
C) group ideals
D) group behaviours

Accepted Answer

The values and behaviours that groups establish and deem appropriate for their members are called group norms. Norms are unwritten rules that govern the behaviour of group members and are shared by members of a group, providing a sense of unity and belonging.

Question 3

What type of market would experience problems by a shift in cultural values away from accumulating material possessions to spending time with family and friends?
A) travel services
B) luxury cars
C) provincial parks and picnic areas
D) children's games and toys

Accepted Answer

Luxury cars are typically purchased as a symbol of wealth and status, which aligns with the cultural value of accumulating material possessions. If cultural values shift towards prioritizing time with family and friends over material possessions, demand for luxury cars may decrease. The other options are less likely to be affected by this cultural shift.

Question 4

Which of the following is an interpersonal influence on consumer behaviour?
A) one's attitude
B) one's perception
C) one's family
D) one's self-concept

Accepted Answer

One's family is an interpersonal influence on consumer behaviour as it includes one's relationships with parents, siblings, spouses and children, which can all affect the buying decisions of an individual. Attitude, perception and self-concept are personal factors that influence consumer behaviour.

Question 5

Samir plans to buy a car and discusses the purchase with his parents.What is their influence on this buying decision considered?
A) impersonal influence
B) interpersonal influence
C) personal influence
D) institutional influence

Accepted Answer

The parents' influence is coming from a personal relationship with Samir, which falls under interpersonal influence.

Question 6

Rachael, an advertising executive, shops for clothing at a trendy store in town.The sales associate shows her the latest styles in bright prints and bold colours.Despite the fact that these are the styles worn at her office, she rejects them and purchases a wardrobe in neutrals and black.What type of influence has MOST likely driven Rachael's decision?
A) impersonal
B) interpersonal
C) personal
D) institutional

Accepted Answer

Rachael's decision is most likely driven by personal influence, as she has her own individual preferences and style choices that differ from the current trends and what is worn in her workplace.

Question 7

Which of the following statements best describes the South-Asian Canadian group?
A) South Asians are the largest cultural group in Canada.
B) The largest number lives in Vancouver.
C) South Asians tend to associate more with their own sub-ethnic group.
D) The majority of South Asians in Canada are elderly.

Accepted Answer

While A is partially true (South Asians are one of the largest cultural groups in Canada, with over 1.6 million people identifying as South Asian), it is not the best choice as it does not fully describe the South-Asian Canadian group. B is false, as the largest number of South Asians in Canada live in Toronto. D is also false, as South Asians in Canada are relatively young, with a median age of 33. C is the best choice, as studies have shown that South Asians in Canada tend to associate and identify with their own sub-ethnic groups (e.g. Punjabi, Tamil), rather than as one monolithic group.

Question 8

Which of the following is an example of a core value in Canadian culture?
A) peace and order
B) importance of team spirit
C) dignity of the elderly
D) importance of personal achievement

Accepted Answer

Peace and order is a core value in Canadian culture, reflecting the country's emphasis on maintaining a peaceful and orderly society.

Question 9

Which of the following circumstances is NOT an example of consumer behaviour?
A) buying a new car
B) buying a new home theatre system
C) deciding on a college or university
D) purchasing a new computer system for work

Accepted Answer

Consumer behaviour is the actions and decisions made by individuals when purchasing goods or services for personal use. Purchasing a computer system for work is not a personal use but a professional use.

Question 10

What is the broadest environmental determinant of consumer behaviour?
A) folklore
B) tradition
C) culture
D) status

Accepted Answer

Culture is the broadest environmental determinant of consumer behaviour as it encompasses the shared beliefs, values, customs, and traditions that shape how consumers perceive and respond to marketing messages and products. Culture is an essential factor that defines the consumption patterns of individuals and shapes their attitudes, opinions, and behaviours towards specific products or services. Folklore, tradition, and status are all part of culture, but they represent more specific aspects of it that influence certain consumer behaviours.

Question 11

What is the second largest cultural group in Canada, which represents 4.0 percent of the population?
A) South-Asian Canadians
B) Hispanic Canadians
C) Filipino Canadians
D) Black Canadians

Accepted Answer

South-Asian Canadians are the second largest cultural group in Canada, representing 4.0 percent of the population.

Question 12

According to Statistics Canada, roughly what portion of Canadians will belong to a group that classifies itself as a visible minority by 2031?
A) 21-24%
B) 29 - 32%
C) 35 - 39%
D) 16 - 19%

Accepted Answer

According to Statistics Canada, by 2031, 29-32% of Canadians will belong to a group that classifies itself as a visible minority.

Question 13

What is a heightened appreciation for quality of life an example of in Canadian culture?
A) considerations involved in the formation of family groups
B) objectives not necessarily reached by even a minority of people
C) buying activities related to and based in institutionalism
D) core values in Canadian culture

Accepted Answer

A heightened appreciation for quality of life is a core value in Canadian culture. It is reflected in policies such as universal healthcare, a focus on work-life balance, and a commitment to social welfare programs.

Question 14

Who are cultural differences particularly important to?
A) firms marketing internationally
B) not-for-profit organizations
C) firms marketing to a specific target market in a single city
D) firms marketing locally

Accepted Answer

Cultural differences are particularly important to firms marketing internationally, as they need to understand and adapt to the differences in cultural norms, beliefs, values, and behaviors of their target customers in different countries. This is crucial for successfully entering and competing in foreign markets. Not-for-profit organizations, firms marketing to a specific target market in a single city, and firms marketing locally may also benefit from understanding cultural differences, but it is not as critical for their success in the same way as it is for international firms.

Question 15

What theory suggested that marketing campaigns for French Canadians would be more successful if they were designed specifically for the Quebec market?
A) the microculture theory
B) the twin beds theory
C) the social stratification theory
D) the separatist theory

Accepted Answer

The answer of What theory suggested that marketing campaigns for...

Question 16

According to psychologist Kurt Lewin, what facilitates understanding consumer behaviour?
A) individual learning levels and massive group power
B) personal influences and the influences of others
C) attitudes and perceptions
D) reference groups and personal inferences

Accepted Answer

Kurt Lewin suggested that understanding consumer behavior requires recognizing both personal influences and the influences of others. Personal influences refer to an individual's motives, attitudes, and perceptions. In contrast, the influences of others refer to the impact of social norms, reference groups, and cultural factors on consumer behavior. Therefore, choice B is the correct answer.

Question 17

Only by the 1980s and 1990s did the Canadian population accept interracial marriages.What is this an example of?
A) how slowly cultural values change
B) a lack of regard for other cultures
C) a willingness to sacrifice individualism
D) the desire for wealth accumulation

Accepted Answer

The acceptance of interracial marriages only by the 1980s and 1990s shows how slowly cultural values change in society. It took several decades for the Canadian population to shift their attitudes towards interracial marriages, indicating that cultural values can take a long time to shift and evolve.

Question 18

What does consumer behaviour refer to?
A) organizational purchase decision-making behaviour
B) customer spending patterns
C) post-purchase decision-making behaviour
D) the ultimate buyer decision-making process

Accepted Answer

The answer of What does consumer behaviour refer to?
A) organizational...

Question 19

What are values, beliefs, and tastes handed down from one generation to the next called?
A) role
B) culture
C) status
D) psychometry

Accepted Answer

Values, beliefs, and tastes that are inherited from one generation to another are collectively known as culture.

Question 20

Within the existing Canadian culture, what are Orthodox Jews who purchase and consume only kosher foods an example of?
A) a status group
B) a social influence
C) a microculture
D) a geographic community

Accepted Answer

Orthodox Jews who purchase and consume only kosher foods represent a small, distinct subculture within Canadian society. This aligns with the definition of a microculture, which is a group of people who share a unique set of beliefs, values, and behaviors that distinguish them from the larger culture. While they may also be considered a status group due to their religious affiliation, the emphasis on dietary restrictions and food practices makes them a clear example of a microculture. They are not necessarily a social influence or geographic community, as their practices are not always visible or confined to a specific physical location.

Quiz 4: Consumer Behaviour

According to Kurt Lewin's theory of consumer behaviour, what interacts with personal factors to create the function of consumer behaviour?

What are the values and behaviours that groups establish and deem appropriate for their members called?

What type of market would experience problems by a shift in cultural values away from accumulating material possessions to spending time with family and friends?

Which of the following is an interpersonal influence on consumer behaviour?

Samir plans to buy a car and discusses the purchase with his parents.What is their influence on this buying decision considered?

Which of the following statements best describes the South-Asian Canadian group?

Which of the following is an example of a core value in Canadian culture?

Which of the following circumstances is NOT an example of consumer behaviour?

What is the broadest environmental determinant of consumer behaviour?

What is the second largest cultural group in Canada, which represents 4.0 percent of the population?

According to Statistics Canada, roughly what portion of Canadians will belong to a group that classifies itself as a visible minority by 2031?

What is a heightened appreciation for quality of life an example of in Canadian culture?

Who are cultural differences particularly important to?

What theory suggested that marketing campaigns for French Canadians would be more successful if they were designed specifically for the Quebec market?

According to psychologist Kurt Lewin, what facilitates understanding consumer behaviour?

Only by the 1980s and 1990s did the Canadian population accept interracial marriages.What is this an example of?

What does consumer behaviour refer to?

What are values, beliefs, and tastes handed down from one generation to the next called?

Within the existing Canadian culture, what are Orthodox Jews who purchase and consume only kosher foods an example of?