According to psychologist Kurt Lewin, what facilitates understanding consumer behaviour?

Question

Quizplus · Accepted Answer

Kurt Lewin suggested that understanding consumer behavior requires recognizing both personal influences and the influences of others. Personal influences refer to an individual's motives, attitudes, and perceptions. In contrast, the influences of others refer to the impact of social norms, reference groups, and cultural factors on consumer behavior. Therefore, choice B is the correct answer.

According to Psychologist Kurt Lewin, What Facilitates Understanding Consumer Behaviour