Rachael, an advertising executive, shops for clothing at a trendy store in town.The sales associate shows her the latest styles in bright prints and bold colours.Despite the fact that these are the styles worn at her office, she rejects them and purchases a wardrobe in neutrals and black.What type of influence has MOST likely driven Rachael's decision?

Question

Quizplus · Accepted Answer

Rachael's decision is most likely driven by personal influence, as she has her own individual preferences and style choices that differ from the current trends and what is worn in her workplace.

Rachael, an Advertising Executive, Shops for Clothing at a Trendy