According to Maslow, which of the following characteristics of a country provides marketers with the greatest opportunities to fill higher needs?
A) a food shortage
B) a limited police force
C) a high standard of living
D) a high need for clean water

Question

Quizplus · Accepted Answer

According to Maslow's hierarchy of needs, once basic physiological and safety needs are met, individuals strive for higher needs such as love, esteem, and self-actualization. A high standard of living indicates that basic needs are being met and therefore provides marketers with the greatest opportunities to target higher level needs. A food shortage and limited police force would indicate a lack of safety and basic physiological needs being met, while a high need for clean water would indicate a lack of basic physiological needs being met.

According to Maslow, Which of the Following Characteristics of a Country