Which of the following product purchases would reference-group influences MOST likely have the greatest impact on?
A) double mattress
B) luxury car
C) new dental floss
D) black shoe polish

Question

Quizplus · Accepted Answer

Reference-group influence is strongest when the product is highly visible or expensive, and is associated with social status or image. Luxury cars typically fall into this category, making reference-group influences highly likely to have a strong impact on purchase decisions.

Which of the Following Product Purchases Would Reference-Group Influences MOST