What is one of the ways in which marketers can attempt to affect the outcome of the alternative evaluation stage of the consumer decision-making process?
A) trying to get consumers to expand their evoked sets to include their product
B) attempting to convince consumers that a competing brand does not meet their criteria
C) providing persuasive evidence about their products in a useful format
D) helping consumers to identify potential problems or needs

Question

Quizplus · Accepted Answer

Trying to get consumers to expand their evoked sets to include their product is a way to affect the outcome of the alternative evaluation stage of the consumer decision-making process.

What Is One of the Ways in Which Marketers Can