What products typically require high-involvement decisions?
A) inexpensive and rarely purchased products
B) inexpensive and frequently purchased products
C) expensive and relatively simple products
D) expensive and complicated products

Question

Quizplus · Accepted Answer

Expensive and complicated products typically require high-involvement decisions because they involve a significant amount of money and/or can have a significant impact on the consumer's life. Consumers are likely to do extensive research, seek out recommendations, and carefully consider their options before making a purchase decision.

What Products Typically Require High-Involvement Decisions