What is term for the number of alternatives a consumer actually considers in making a purchase decision?
A) the evoked set
B) customer options
C) evaluative criteria
D) cognitive choices

Question

Quizplus · Accepted Answer

The term for the number of alternatives a consumer actually considers in making a purchase decision is the evoked set. The evoked set consists of the products or brands that come to mind when a consumer thinks about a particular product category.

What Is Term for the Number of Alternatives a Consumer