In the B2B marketplace, what type of segmentation is based on the precise way in which the business will use the product?

Question

Quizplus · Accepted Answer

Segmentation by end-use application is based on the precise way in which the business will use the product, which is specific to their industry or application. This segmentation is commonly used in B2B markets where the product's end use is critical to its success. Segmentation by purchasing situation is based on the reason or situation for the purchase and is not necessarily related to the specific use of the product. Segmentation by customer type is based on the characteristics of the customers such as size, industry or location. Segmentation by demographic characteristics is used more commonly in B2C markets and may not be relevant in B2B markets.

In the B2B Marketplace, What Type of Segmentation Is Based