What is the term for a contractual agreement by which a domestic firm grants foreign marketers the right to distribute a firm's merchandise or use its trademark, patent, or process in a specified geographic area?
A) subcontracting
B) franchising
C) reciprocal partnership
D) foreign licensing

Question

Quizplus · Accepted Answer

Foreign licensing is the term for a contractual agreement where a domestic firm allows foreign marketers to distribute its merchandise or use its trademark, patent, or process in a specific geographic area.

What Is the Term for a Contractual Agreement by Which