Dell is famous for its build-to-order computers; however, the company decided to sell prebuilt computers in China's retail stores.What is this a result of?
A) a global marketing strategy
B) a multinational marketing strategy
C) a countertrade policy
D) a multi-domestic marketing strategy

Question

Quizplus · Accepted Answer

Selling prebuilt computers in retail stores in China is an example of a multi-domestic marketing strategy, which involves adapting marketing efforts to meet the specific needs of each local market. This approach is different from a global marketing strategy, which seeks to create a consistent brand image and message across all markets.

Dell Is Famous for Its Build-To-Order Computers; However, the Company