A North American company has created a North American product ad that includes the use of a handshake. The use of a handshake may be seen as offensive by some countries overseas, where the product is also sold.Which of the following is MOST likely?

Question

Quizplus · Accepted Answer

Promotion adaptation would be the most appropriate option in this scenario. The use of a handshake in the ad may be seen as offensive in some countries overseas where the product is also sold, thus the promotion needs to be adapted to suit the culture and values of the target audience in those countries. This could involve changing the advertising message or the way in which the product is promoted to avoid any cultural misunderstandings. Straight extension and product adaptation do not address the cultural differences in the target markets, and dual adaptation would require changing both the product and promotion to suit different cultural contexts, which may not be necessary in this case.

A North American Company Has Created a North American Product