Which of the following is a qualitative sales forecasting technique?
A) econometric forecasting model
B) Delphi technique
C) exponential smoothing
D) trend analysis

Question

Quizplus · Accepted Answer

The Delphi technique is a qualitative sales forecasting method that relies on the consensus of experts. It involves rounds of questionnaires sent to a panel of experts, with the responses aggregated and shared with the group after each round. This process continues until a consensus is reached.

Which of the Following Is a Qualitative Sales Forecasting Technique