What is a major benefit of test-markets as a quantitative forecasting method?
A) They provide realistic information on actual purchases rather than intent to buy.
B) They are quick and provide salespeople with an opportunity to explain their markets.
C) They are effective in situations with stable customer demand and environmental conditions.
D) They are useful for long-term predicitions.

Question

Quizplus · Accepted Answer

Test-markets provide realistic information on actual purchases rather than intent to buy, allowing for more accurate quantitative forecasts.

What Is a Major Benefit of Test-Markets as a Quantitative