Landsdowne Dairy is planning to introduce a new flavoured milk drink.As marketing manager, you want to appraise consumer response to this new product.What procedure would typically be used?
A) trend analysis
B) a jury of executive opinion
C) test-markets
D) the Delphi technique

Question

Quizplus · Accepted Answer

Test-markets would typically be used to appraise consumer response to the new flavoured milk drink. This involves introducing the new product in a limited geographic area and monitoring the sales and consumer response before deciding whether to launch the product on a wider scale. Trend analysis, a jury of executive opinion, and the Delphi technique are not typically used for consumer response testing.

Landsdowne Dairy Is Planning to Introduce a New Flavoured Milk