Emily is a custom homebuilder and estimates that last year's sales were $1,500,000 and the sales growth rate for the past several years has been averaging 10 percent.On that basis, this year's sales should be $1,650,000.Which of the following forecasting techniques is Emily using?
A) Survey of buyers intentions
B) Sales Force Composite
C) Trend Analysis
D) Delphi Technique

Question

Quizplus · Accepted Answer

Emily is using trend analysis, which involves analyzing historical data to identify patterns and trends in sales growth. In this case, she is using the historical growth rate of 10% to estimate this year's sales. Survey of buyers intentions, Sales Force Composite, and Delphi Technique are different forecasting techniques that involve gathering and analyzing data in different ways. None of these techniques are being used in this scenario.

Emily Is a Custom Homebuilder and Estimates That Last Year's