In which of the following examples would it be the MOST effective to use a test market?
A) A new house design
B) A new car design
C) A new floral arrangement
D) A new hamburger

Question

Quizplus · Accepted Answer

Test markets are particularly effective for new food products because they allow companies to gauge consumer response to the product's taste, packaging, and overall marketability. For example, a fast-food chain might test a new hamburger in a local market before rolling it out nationwide. This can help them determine if the new product is viable and make changes before investing in a larger-scale launch. The other options are less likely to require a test market, as consumer preferences for houses, cars, and floral arrangements are less closely tied to product functionality and practicality.

In Which of the Following Examples Would It Be the MOST