Symptoms are NOT the main focus of the problem definition process in marketing research; they merely alert the marketer to the existence of a problem.

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Symptoms are considered as indications of an underlying problem, but they are not the main focus of the problem definition process in marketing research. The problem definition process is more concerned with identifying the root cause of the problem that is triggering the symptoms. Therefore, symptoms help the marketer to understand the problem better but are not the main focus.

Symptoms Are NOT the Main Focus of the Problem Definition