A sales forecast is the difference between the actual and planned sales covering a short-run period, usually 12 to 18 months.
Correct Answer:
Verified
Q7: A sales forecast is an important tool
Q25: Quantitative forecasting methods rely on subjective data
Q61: Planners apply qualitative sales forecasting techniques when
Q230: Long-run sales forecasts cover periods in excess
Q231: A well-constructed Marketing Information System (MIS) serves
Q236: Businesses may need to adjust their data
Q237: Qualitative sales forecasting techniques are based on
Q238: A marketing information system (MIS) is a
Q239: The jury of executive opinion and the
Q240: A marketing decision support system (MDSS) is
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents