Ford Motor Company surveyed 10 000 customers to analyze their needs and preferences in automobiles.At the end of the survey, respondents were asked to provide demographic information, including age.Responses concerning preferences were strikingly similar for each group within a specific five-year age range.What effect is this a result of?
A) the income effect
B) the life-cycle effect
C) the cohort effect
D) the global-generation effect

Question

Quizplus · Accepted Answer

The fact that preferences were similar within a specific age range suggests the cohort effect, which refers to the influence of social and historical context on a specific group of people who share a common experience or historical period. In this case, people within the same five-year age range likely share similar experiences and cultural influences that shape their preferences. The income effect refers to how changes in income affect consumer behavior, the life-cycle effect refers to how a person's needs and preferences change over their lifetime, and the global-generation effect is not a recognized term in the field of marketing and consumer behavior.

Ford Motor Company Surveyed 10 000 Customers to Analyze Their