What is psychographic segmentation based on?
A) the quantitative side of the consumer demographic analysis
B) the quantitative side of the consumer geographic analysis
C) the individual's residential patterns and life cycle preferences
D) the group's psychological characteristics, values, and lifestyles

Question

Quizplus · Accepted Answer

Psychographic segmentation is based on the group's psychological characteristics, values, and lifestyles. It aims to identify common personality traits, interests, and lifestyles of consumers to understand their needs and behavior. It enables the marketers to create personalized marketing messages and target consumers effectively.

What Is Psychographic Segmentation Based On