Kim's Egg Rolls were long promoted as a Chinese dinner item. However, when the product was evaluated by consumers, research showed they were seen as snacks, not mealtime items. The company decided to change its packaging and advertising to advocate the idea of egg rolls as an afternoon or midnight treat. This is an example of repositioning a product.

Question

Quizplus · Accepted Answer

Repositioning a product involves changing its market position, which can include altering perceptions, target audiences, or intended uses. In this case, changing the promotion of egg rolls from a dinner item to a snack is a classic example of repositioning.

Kim's Egg Rolls Were Long Promoted as a Chinese Dinner