Some firms try to differentiate their products during the maturity stage of the product life cycle.Which of the following do these firms use as a basis for differentiation?
A) rapid market share growth
B) quality, reliability, and service
C) lower promotion costs
D) maintenance of strategy that has worked well until now

Question

Quizplus · Accepted Answer

During the maturity stage of the product life cycle, competition is high and firms try to differentiate their products from those of their competitors. Quality, reliability, and service are often used as a basis for differentiation as they can help to build customer loyalty and increase brand reputation. Rapid market share growth and lower promotion costs are more relevant in the growth stage, while maintaining a strategy that has worked well until now may not be effective in the face of changing market conditions.

Some Firms Try to Differentiate Their Products During the Maturity