Benchmarking seeks to identify how business leaders recognize superior marketing performance in their industries and develop a system for continuously comparing and measuring performance against outstanding performers.

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Benchmarking is a process where companies compare their performance with that of the best in their industry or another industry to identify best practices and find ways to improve their own performance. It involves recognizing superior performance and developing a system for continuous comparison and measurement.

Benchmarking Seeks to Identify How Business Leaders Recognize Superior Marketing