The service encounter is the point at which the consumer interacts with the service provider.

Name: The service encounter is the point at which the consumer interacts with the service provider.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The service encounter is indeed the moment when the consumer (or customer) directly interacts with the service provider, which can significantly influence the customer's perception of the service quality and overall satisfaction.

The Service Encounter Is the Point at Which the Consumer