What type of brand should a company strongly consider when it wishes to emphasize a market segmentation strategy for its products?
A) family branding
B) captive branding
C) generic branding
D) individual branding

Question

Quizplus · Accepted Answer

When a company wishes to emphasize a market segmentation strategy for its products, it is best to use individual branding. This is because individual branding allows the company to create a unique brand identity for each product or product line, which can appeal to specific market segments more effectively. This strategy can help differentiate the products from competitors and make them more appealing to target customers.

What Type of Brand Should a Company Strongly Consider When