Laura wants a particular brand of golf ball, but her local pro shop is sold out.Instead, she buys a substitute.How can Laura's behaviour be described?
A) as brand awareness
B) as brand insistence
C) as brand preference
D) as brand recognition

Question

Quizplus · Accepted Answer

Laura has a preference for a particular brand of golf balls, but she is willing to purchase a substitute. This suggests that she prefers the brand but does not insist on it, making her behaviour consistent with brand preference.

Laura Wants a Particular Brand of Golf Ball, but Her