Which of the following best describes global brand equity?
A) It is a global brand that sells at least 20 percent of the products outside the home country.
B) It is difficult to evaluate as not every foreign company tracks market share.
C) It includes two components, traditional sales and Internet sales.
D) It is of interest only when companies are involved in mergers, partnerships, or strategic alliances.

Question

Quizplus · Accepted Answer

Global brand equity refers to the value of a brand in international markets. One way to measure this is by looking at how much of a company's products are sold outside of their home country. Typically, a brand must sell at least 20 percent of its products outside of its home country to be considered a global brand.

Which of the Following Best Describes Global Brand Equity