What are category managers responsible for?
A) research and development of the growing category
B) the profitability of their product groups
C) distribution channels rather than brands
D) mass-market advertising and not in-store merchandising

Question

Quizplus · Accepted Answer

Category managers are responsible for the profitability of their product groups, ensuring that the products within their category meet consumer needs and contribute to the company's financial goals.

What Are Category Managers Responsible For