
Match each item to the statement or sentence listed below.
a.stock-keeping unit (SKU)
b.markup
c.markdown
d.retail convergence
e.scrambled merchandising
f.atmospherics
g.selling agent
h.general-merchandise retailer
i.category killer
j.rack jobber
k.merchant wholesaler
l.commission merchant
m.limited-line store
n.retailing
o.mass merchandiser
p.wholesaler
q.direct marketing
-To identify varying items within a product line, retailers refer to a specific product offering as a(n) _____.
2.An auction house is an example of a(n) _____.
3.The _____ is the amount a retailer adds to the cost of a product.
4.A(n) _____ takes title to the goods it handles.
5.The amount by which a retailer reduces the original selling price is called the _____.
6.A(n) _____ is a wholesaler that markets specialized lines of merchandise to retailers.
7.describes a situation in which similar merchandise is available from multiple retailers.
8.Best Buy Electronics store is an example of a(n) _____.
9.is a retailing practice of combining dissimilar product lines.
10.Internet marketing, vending machines, and telemarketing are examples of _____.
11.describe a store's physical characteristics and amenities that attract customers and satisfy their shopping needs.
12.A(n) _____ typically exerts full authority over pricing decisions and promotional outlays.
13.The distribution channel for interacting directly with the consumer is the _____ channel.
14.Customers find a large assortment of products within one product line or a few related lines in a(n) _____.
15.A(n) _____ emphasizes lower prices for well-known brand-name products, high product turnover, and limited services.
16.A(n) _____ takes title to the goods it handles and sells those products primarily to retailers or business users.
17.A retailer that carries a large number and variety of product lines stocked in depth is called a(n) _____.
Correct Answer:
Verified
2.L
3.B
4.K
...
View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Q40: What is retailing? Why is retailing an
Q144: A truck wholesaler or truck jobber delivers
Q152: Direct mail is one of the more
Q155: Drop shippers never physically handle or even
Q166: Define category killers and give some examples.
Q167: Explain the roles of agents and brokers,
Q172: How do retailers identify target markets? Explain
Q173: What is scrambled merchandising? Provide a descriptive
Q175: Distinguish between a wholesaler and a wholesaling
Q230: Identify and describe four types of limited-function
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents