What is coordinating all of a firm's promotional activities to produce a unified, customer-focused message BEST known as?

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Coordinating all of a firm's promotional activities to produce a unified, customer-focused message is known as integrated marketing communications (IMC). This approach involves combining various marketing communication tools and channels such as advertising, public relations, personal selling, direct marketing, and sales promotion. The goal is to create a consistent and compelling message that aligns with the company's overall marketing strategy and resonates with the target audience. IMC enables firms to communicate more effectively and efficiently with their customers and can help generate higher levels of brand awareness, customer engagement, and sales.

What Is Coordinating All of a Firm's Promotional Activities to Produce