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How Is the Promotional Objective of Accentuating a Product's Value

Question 2

Multiple Choice
How is the promotional objective of accentuating a product's value achieved?

How is the promotional objective of accentuating a product's value achieved?


A) by creating homogeneous demand for that class of product
B) by reducing season-to-season fluctuations in the sales rate of the product
C) by obtaining information from product consumers and telling them they were right in their choice of purchase item
D) by explaining why a particular product has greater ownership utility to its buyers than competing products

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