Generally, which of the following components of a a firm's promotion mix will be heavily invested in when serving business-to-business customers?

Question

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Personal selling is often the most effective component of a promotion mix for business-to-business customers as it allows for more personalized communication and the ability to address specific needs and concerns of the customer. Advertising, publicity, and public relations may also be used to supplement personal selling efforts, but are generally not as heavily invested in for B2B marketing.

Generally, Which of the Following Components of a A Firm's