What is the promotional tool that is generally free, though under the LEAST amount of control by a firm than any other component of the promotional mix?

Question

Quizplus · Accepted Answer

Publicity refers to any free communication about a firm, its products or services, or its people that appears in the media. It is generally outside the control of a firm, as it is up to journalists and editors to decide whether or not to cover the story. Public relations is a broader term that refers to all the efforts a firm makes to establish and maintain a favorable relationship with various publics. Sales promotion typically involves offering incentives to encourage customers to buy products, while advertising involves paying for a message to be communicated to a mass audience. Therefore, the best answer is A) publicity.

What Is the Promotional Tool That Is Generally Free, Though