Nestlé enters the market with a new line of ice cream.Wholesalers and retailers are only marginally impressed as they already have access to more than 200 flavours from 15 different brands.What strategy would Nestlé be wise to create in order to generate momentum for the ice cream?

Question

Quizplus · Accepted Answer

A pulling promotional strategy focuses on creating consumer demand, encouraging them to request the product from retailers, which can help Nestlé generate interest and momentum in a crowded market.

Nestlé Enters the Market with a New Line of Ice