What should a pulling promotional strategy emphasize when potential buyers of a product are dispersed geographically?

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Advertising can reach a dispersed audience through various media channels such as TV, radio, print, and online ads. It can increase brand awareness and inform potential buyers about the benefits of the product. Personal selling may not be practical or cost-effective when customers are dispersed geographically. Publicity and public relations may not reach a wide enough audience or have as much control over the message conveyed as advertising.

What Should a Pulling Promotional Strategy Emphasize When Potential Buyers