On some live or reality TV shows, blurred areas appear over logos and product names in an attempt to hide the text that appears on participant's tee-shirts or baseball caps.This blurring of text/logo by the broadcaster is BEST described as an attempt to avoid which of the following components of the promotional mix?

Question

Quizplus · Accepted Answer

The blurring of logos and product names is an attempt to avoid ambush marketing, which is a type of marketing where a brand tries to associate itself with an event or show without being an official sponsor. By blurring the logos, the broadcaster is preventing unauthorized ambush marketing by the participants or audience.

On Some Live or Reality TV Shows, Blurred Areas Appear