"By the end of next year, our goal is that 50% of pet owners within 10 kilometres of our business will know about the benefits and availability of our organic pet food." The manager then asks the following at a marketing meeting."How many dollars will be required to achieve this and what should the promotional mix be?" Which of the following BEST describes the budgeting method used?

Question

Quizplus · Accepted Answer

The task-objective method is being used because the goal is clearly defined and the manager is inquiring about the budget needed to achieve that goal. This method involves identifying specific tasks that need to be completed to achieve the goal and estimating the cost associated with each task.

"By the End of Next Year, Our Goal Is That