The initial success of WOTE, a musical group whose performance was viewed exclusively on the Internet, can be BEST attributed to which of the following types of marketing?

Question

Quizplus · Accepted Answer

Since the group's success was due to their performances being viewed exclusively online, it is likely that their popularity grew through viral marketing, where their content was shared and spread organically through social media and word of mouth.

The Initial Success of WOTE, a Musical Group Whose Performance