When trade-ins are an element in the sales transaction, personal selling is the most effective promotional method for motivating the consumer to purchase.

Question

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Personal selling allows a salesperson to communicate the benefits of the trade-in and address any concerns the customer may have, leading to a higher likelihood of the consumer making the purchase. Other promotional methods may not be as persuasive or provide the same level of customer service.

When Trade-Ins Are an Element in the Sales Transaction, Personal