Successful advertising of a product will put pressure on marketing intermediaries to carry a product consumers demand, or "pull" through the channels.

Question

Quizplus · Accepted Answer

Successful advertising creates demand among consumers, putting pressure on marketing intermediaries such as retailers and distributors to carry the product in order to meet consumer demand. This is known as "pull" marketing, as opposed to "push" marketing where intermediaries are persuaded or incentivized to carry a product.

Successful Advertising of a Product Will Put Pressure on Marketing