Though difficult and costly, what is an assessment strategy needed for in a marketing plan?
A) creating advertising
B) measuring the effectiveness of advertising
C) defending criticisms of advertising ethics
D) creating selective perception

Question

Quizplus · Accepted Answer

Measuring the effectiveness of advertising is crucial to determine if the marketing efforts are achieving the desired results and to make informed decisions for future campaigns.

Though Difficult and Costly, What Is an Assessment Strategy Needed