An IMC strategy sends product-focused messages.

Question

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IMC stands for integrated marketing communications, which is a promotional strategy that seeks to create a unified message that conveys a brand's value proposition in a consistent and effective way across different marketing channels. The focus is on building relationships with customers through a two-way communication process that engages, informs, and persuades them to take action. Therefore, the messages sent through IMC are customer-focused rather than product-focused, as they aim to address the needs, wants, and preferences of the target audience and provide solutions that meet their expectations.

An IMC Strategy Sends Product-Focused Messages