The advertiser's challenge in interactive advertising is to gain and hold consumer interest in an environment where these individuals control what they want to see.

Question

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Interactive advertising requires the advertiser to captivate the consumer's attention and engage them in a way that makes them want to interact with the advertisement. In this environment, consumers have more control over what they see and can choose to ignore or abandon content that does not interest them. As a result, the advertiser's challenge is to create ads that are relevant, engaging, and personalized to the consumer's preferences.

The Advertiser's Challenge in Interactive Advertising Is to Gain and Hold