Which of the following is one of the tools of advertising pretesting?
A) the unaided recall test
B) split runs
C) the inquiry test
D) the aided recall test

Question

Quizplus · Accepted Answer

The aided recall test is one of the tools used in advertising pretesting. The other options mentioned are also methods of pretesting, but only the aided recall test is listed as one of the options.

Which of the Following Is One of the Tools of Advertising