The advertising director's ability and willingness to communicate both vertically and horizontally are essential elements in the success of a firm's promotional strategy.

Question

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The advertising director needs to communicate vertically with senior management and horizontally with other departments involved in the promotional strategy in order to ensure a cohesive and effective campaign. Therefore, their ability and willingness to communicate both ways are crucial for success.

The Advertising Director's Ability and Willingness to Communicate Both Vertically