As long as companies vary the media used for promotional messages, measuring the effectiveness of promotion is usually NOT worth the expense.

Question

Quizplus · Accepted Answer

Measuring the effectiveness of promotion is important to assess the return on investment (ROI) and determine the success of the promotional campaigns. While it may involve some expenses, it helps companies to identify the most effective promotional channels and tactics, and make informed decisions about future investments. Therefore, measuring the effectiveness of promotion is usually worth the expense.

As Long as Companies Vary the Media Used for Promotional