Which of the following options correctly explains the pronoun strategy you should use in a fundraising letter?
A) Speak exclusively to you, to keep the focus on what the reader is doing.
B) Only speak about we, to make the reader feel included in your organization's efforts.
C) Use we to speak about your organization, but make sure to switch to you at the end (when you discuss what your reader is doing) .
D) Speak exclusively in terms of I, provided you have created enough credibility for yourself.
Correct Answer:
Verified
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